Cover of The Revenue Engine
Tier 4 · Flagship

The Revenue Engine

Metrics, dashboards, billing and payment compliance

Growing businesses do not usually fail at selling. They fail at the infrastructure underneath — numbers nobody trusts, dashboards nobody opens, failed payments nobody recovers, and compliance obligations nobody noticed until an account was frozen.

The Revenue Engine sets out that machinery in dependency order: the measurement layer, the metrics, the dashboards, the billing stack, the compliance position, and the review cadence that keeps every layer honest.

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  • 93 pages, A4, 2026 edition
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93pages
37chapters
6parts
PDFformat

Who it is for

  • Operators installing measurement, dashboards and billing that survive growth
  • Anyone who has never established their own PCI scope or chargeback position

What is inside

  • A metric tree and written definitions that end reporting arguments
  • CAC, LTV, payback, churn, NRR and cohorts — including what each one hides
  • Dashboard design that survives contact with the people meant to use it
  • Gateways, processors and merchant of record, and how to choose
  • PCI DSS scope, chargeback thresholds, dunning and acceptable use

Table of contents

Part 1 · The Measurement LayerBefore any number can be trusted, somebody has to define it.
  1. A KPI Is Not a Metric
  2. The Metric Tree
  3. Data Hygiene and the Source of Truth
  4. Writing the Definitions Down
Part 2 · The Metrics That MatterWhat each number means, and what each one conceals.
  1. The Financial Core
  2. The Growth Trio: CAC, LTV and the Ratio
  3. Payback Period: The Metric That Governs Cash
  4. Churn and Retention
  5. Recurring Revenue Metrics
  6. Cohort Analysis
  7. Efficiency Metrics
  8. Pricing, Discounting and Expansion Revenue
  9. Forecasting Revenue You Can Defend
Part 3 · DashboardsTurning numbers into something somebody actually opens.
  1. Three Dashboards, Three Audiences
  2. Dashboard Design Principles
  3. Choosing the Right Chart
  4. Building the Operating Dashboard
  5. The Board Pack
Part 4 · Billing and Payment InfrastructureThe machinery that turns an agreement into money in your account.
  1. The Payment Ecosystem
  2. Gateway, Processor, PSP, or Merchant of Record
  3. Choosing an Integration Model
  4. Checkout Design and Conversion
  5. Global Payments: Methods, Currencies and Local Rails
  6. Subscription and Billing Logic
  7. Failed Payments and Dunning
  8. Refunds, Credits and Cancellations
Part 5 · Risk and ComplianceThe obligations attached to taking money, and what happens when they are missed.
  1. Know Your Business and Onboarding
  2. PCI DSS: What Actually Applies to You
  3. Security and Data Protection Beyond PCI
  4. Chargebacks and Disputes
  5. Fraud Controls Without Blocking Good Customers
  6. Tax, and Why the Merchant-of-Record Question Matters
  7. Acceptable Use: Why Merchants Get Shut Down
Part 6 · The Operating ReviewThe cadence that keeps every layer above it honest.
  1. Weekly, Monthly, Quarterly
  2. Diagnosing a Revenue Problem
  3. The Annual Operating Plan
  4. The Revenue Operating Calendar

Format and delivery

  • PDF, A4, 93 pages, 23,910 words
  • Download on the confirmation screen right after payment, plus an emailed link valid for 30 days
  • No shipping and no physical item. See the Delivery Policy
  • Readable on desktop, tablet and phone. Worksheet pages are printable

What is not included

This is a standalone digital publication. No consulting, advisory, coaching, mentoring, account management, community access or any other human service is included with or implied by this purchase. Everything needed to complete the work is in the book.

Licence

Personal, non-exclusive, non-transferable licence for one reader, for use in a single business. Resale, redistribution, sub-licensing and private-label rights are not granted. Full terms: Terms & Conditions.

Disclaimer

This publication is for general educational purposes only. It is not legal, tax, accounting, financial, investment or medical advice, and it guarantees no particular business result. Benchmarks quoted are published industry reference points, not forecasts or promises of outcome. Consult a qualified professional licensed in your jurisdiction before acting.

Refunds and support

MAVEXA CONSULTING LLC is the seller of all products on this website. Payments are processed securely by our third-party payment processor, and we never see or store your full card details. You can request a full refund within 14 days of purchase. See the Refund Policy. Questions about the content: contact@mavexa-consulting.com.

The Revenue Engine
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