Tier 3 · Professional

The Founder's Operating System

Name: The Founder's Operating System
Brand: Mavexa
Price: 45.00 USD
Availability: InStock

From idea to incorporated, and through the first ninety days

Most founders do the work in the wrong order — they build first, register second, and find out whether anybody wanted it last. The sequence in this book is deliberately the reverse, because the cheapest place to discover you were wrong is on paper.

The Founder's Operating System runs from the first validation conversation through to the first ninety days of trading, with the financial models worked through line by line rather than described in the abstract.

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82 pages, A4, 2026 edition
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82pages

28chapters

5parts

PDFformat

Who it is for

First-time founders taking an idea toward trading
Existing owners who never wrote the plan or the financial model properly

What is inside

Validation that produces evidence, not encouragement
Business plan and Business Model Canvas, component by component
Startup costs, forecast, cash flow, break-even and pricing, worked
A structured map of legal and operational decisions to take to a professional
A first-ninety-days plan with one number that tells you it is working

Part 1 · Validation Before BuildingThe cheapest place to be wrong is on paper, in week one.

The Idea Is Not the Asset
Market Research That Is Not Just Searching
Competitive Analysis and Finding an Edge
Defining the Customer Precisely
Sizing the Opportunity Honestly
What Counts as Enough Evidence
Testing the Business Before You Build It

Part 2 · The Business PlanTurning a validated idea into something another person can evaluate.

What a Plan Is Actually For
Traditional or Lean: Choosing the Format
The Traditional Plan, Component by Component
The Business Model Canvas

Part 3 · Financial FoundationsWhere optimism meets arithmetic, and arithmetic wins.

Startup Costs and the Honest Number
The Revenue Model
Building a Forecast That Is Useful
Cash Flow Is the One That Kills You
Break-Even and Unit Economics
Pricing
Reading Your Own Financial Statements
Funding: What Each Option Actually Costs

Part 4 · Legal and Operational StructureThe questions to take to a professional, and why each one matters.

Choosing a Structure
Registrations, Licences and the Compliance Calendar
Contracts, Intellectual Property and Insurance
First Hires and Contractors
Systems Before Scale

Part 5 · Launch and the First Ninety DaysContact with reality, and the rhythm that survives it.

Getting the First Ten Customers
The First Ninety Days, Week by Week
The Operating Rhythm
What to Measure in Year One

Format and delivery

PDF, A4, 82 pages, 23,446 words
Download on the confirmation screen right after payment, plus an emailed link valid for 30 days
No shipping and no physical item. See the Delivery Policy
Readable on desktop, tablet and phone. Worksheet pages are printable

What is not included

This is a standalone digital publication. No consulting, advisory, coaching, mentoring, account management, community access or any other human service is included with or implied by this purchase. Everything needed to complete the work is in the book.

Licence

Personal, non-exclusive, non-transferable licence for one reader, for use in a single business. Resale, redistribution, sub-licensing and private-label rights are not granted. Full terms: Terms & Conditions.

Disclaimer

This publication is for general educational purposes only. It is not legal, tax, accounting, financial, investment or medical advice, and it guarantees no particular business result. Benchmarks quoted are published industry reference points, not forecasts or promises of outcome. Consult a qualified professional licensed in your jurisdiction before acting.

Refunds and support

MAVEXA CONSULTING LLC is the seller of all products on this website. Payments are processed securely by our third-party payment processor, and we never see or store your full card details. You can request a full refund within 14 days of purchase. See the Refund Policy. Questions about the content: contact@mavexa-consulting.com.

The Founder's Operating System

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