Tier 2 · Core System

The Digital Growth Playbook

Name: The Digital Growth Playbook
Brand: Mavexa
Price: 25.00 USD
Availability: InStock

Search, content, paid media and email as one system

Search, paid media and email are usually run as three separate habits by three separate people using three separate definitions of a lead. That is why they never compound.

The Digital Growth Playbook builds them as one system with a shared measurement layer and a monthly review that keeps them honest — including what changes now that a large share of searches are answered without a click.

$25USD

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67 pages, A4, 2026 edition
14-day refund policy
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67pages

20chapters

5parts

PDFformat

Who it is for

Teams running two or three channels that never seem to compound
Marketers who need to understand what AI answer engines changed about search

What is inside

A funnel model used as a diagnostic instrument, not a diagram
Search and content, including generative engine optimisation for AI answers
Paid media structure, budgeting and creative that survives review
Email flows, campaigns and the deliverability rules that decide both
A monthly growth review that takes ninety minutes and actually happens

Part 1 · Strategy Before TacticsWho you are for, what the funnel is doing, and what you will measure.

The Funnel as a Diagnostic Instrument
Choosing Who You Are For
Objectives and Measurement That Survive Contact

Part 2 · Organic Search and ContentBeing found by people, and now also by the machines answering for them.

How Search Actually Works Now
Topical Authority and the Hub-and-Spoke Model
E-E-A-T and the Quality Bar
Generative Engine Optimisation
Producing Content Without a Content Team

Part 3 · Paid MediaBuying attention without buying a habit you cannot afford to stop.

Paid Search Against Paid Social
Structuring and Budgeting a Paid Programme
Creative and Landing Pages
Measuring Paid Without Lying to Yourself

Part 4 · Email and LifecycleThe only audience you own, and the rules that decide whether you reach it.

The List and What It Is Actually Worth
Flows Against Campaigns
Segmentation and Relevance
Deliverability

Part 5 · The Operating CadenceThe part that decides whether any of this is still running in a year.

The Calendar
The Channel Portfolio and the Annual Plan
Testing Without Fooling Yourself
The Monthly Growth Review

Format and delivery

PDF, A4, 67 pages, 17,952 words
Download on the confirmation screen right after payment, plus an emailed link valid for 30 days
No shipping and no physical item. See the Delivery Policy
Readable on desktop, tablet and phone. Worksheet pages are printable

What is not included

This is a standalone digital publication. No consulting, advisory, coaching, mentoring, account management, community access or any other human service is included with or implied by this purchase. Everything needed to complete the work is in the book.

Licence

Personal, non-exclusive, non-transferable licence for one reader, for use in a single business. Resale, redistribution, sub-licensing and private-label rights are not granted. Full terms: Terms & Conditions.

Disclaimer

This publication is for general educational purposes only. It is not legal, tax, accounting, financial, investment or medical advice, and it guarantees no particular business result. Benchmarks quoted are published industry reference points, not forecasts or promises of outcome. Consult a qualified professional licensed in your jurisdiction before acting.

Refunds and support

MAVEXA CONSULTING LLC is the seller of all products on this website. Payments are processed securely by our third-party payment processor, and we never see or store your full card details. You can request a full refund within 14 days of purchase. See the Refund Policy. Questions about the content: contact@mavexa-consulting.com.

The Digital Growth Playbook

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